Where people read, watch and listen has gone through a revolution in the past 20 years. How has that affected what they take in – and how much they remember?
People read on tablets, watch TV via YouTube and listen to the radio on their smart phones. If you can’t grab their attention, they won’t hang around for long.
I step back from a subject and look at it from the outside, like a potential reader – full of questions and demands for explanation.